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We have developed models to determine the true cost of frauds and negative user experiences as they impact on customer acquisition, activity and retention.
Case study: we helped one of our customers realise that their actual fraud losses were at least 50% more than they thought by more fully understanding the value of their clients and the associated administrative costs of fraud.
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Customer retention & activity

The Internet offers significant choices to consumers, such competition has encouraged business innovation, improved productivity and increased exposure to international markets.  The downside is customers are only ever a click away from your competitors.  Along with price and convenience, trust is a major determinant of consumer behaviour online.

We have developed models to determine the true cost impact to businesses from frauds, non-criminal negative experiences and loss of trust.  These costs are manifested as the lifetime value of the customer being lost by an organisation. 

By understanding the true cost to the business from customer churn and reduced activities businesses are better able to prioritise and justify spend on trust and safety initiatives.